About
Michigan Home & Life
Meet the Founder
Rick VanVolkinburg | Founder, Michigan Home & Life
Michigan Home & Life was founded by Rick VanVolkinburg, an experienced business professional with more than 30 years of experience in finance, marketing, mortgage lending, taxation, sales, business development, and consumer education. His background includes an MBA in Marketing and a bachelor's degree in Finance and Computer Science.
Throughout his career, Rick has helped consumers navigate significant financial decisions while helping businesses increase sales, develop referral relationships, and strengthen customer connections. His experience combines practical financial knowledge with strategic marketing, sales leadership, and educational communication.
Experience Built on Measurable Results
Rick's professional background includes mortgage lending leadership, financial services, tax preparation, sales management, and business development. As a mortgage branch manager, he helped develop a top-producing regional branch, increased profits by 23% during his first year, and led a branch that ranked first in its region for 18 consecutive months.
His sales leadership experience also includes consistently exceeding production goals, achieving between 123% and 200% of established targets, recruiting and mentoring sales teams, and developing strategic business-to-business referral channels.
Connecting Expertise, Content, and Visibility
Today, Rick combines his experience in finance, lending, taxation, marketing, and consumer education through Michigan Home & Life. The platform helps Michigan residents make more informed decisions about homeownership, finances, and legal matters while helping qualified professionals communicate their expertise through educational content.
Michigan Home & Life's content strategy incorporates search engine optimization (SEO), generative engine optimization (GEO), and answer engine optimization (AEO) to help make professional expertise more accessible across traditional search engines and AI-powered answer platforms.
The approach is straightforward:
Professionals share their expertise. Michigan Home & Life turns that expertise into useful, authoritative content that builds trust and strengthens visibility.
